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Italian Fashion Designers and Griffes
Italian Fashion
Italian fashion is amongst the world's most important fashion designs, such as those of France, Germany, USA, Great Britain and Japan. Fashion has always been an important part of the culture of Italy, and its society. Italian designs began become one of Europe's main trendsetters eversince the 11th–16th centuries, when artistic development in Italy was at its peak. Cities such as Venice, Milan, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. During the 17th–early 20th centuries, Italian fashion lost its importance, and Europe's main trendsetter became France, as French fashion began to become hugely popular, eversince luxury dresses began to be designed for the courtiers of Louis XIV. However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence, the "Italian school" started to compete with the French haute couture, as labels such as Ferragamo and Gucci began to contend with Chanel and Dior. Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th. Both these cities annually compete with other major international centres, such as Paris, New York, London and Tokyo.
Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli,Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara,Fendi, Moschino, Missoni, Benetton and Brioni (fashion), to name a few. Italy also is home to many fashion magazines, such as Grazia, Vogue Italia, Vera, Chi, Gioia and Donna.] Other Italian accessory and jewelry brands, such as Bulgari are amongst the most important in the world. Milanese company Luxottica is currently the world's most successful eyewear company, with a revenue of €5.202 billion (2008),an operating income of €749.8 million (2008) and a profit of €379.7 million. Commercially, Italian Milan-based fashion design is far more successful than its Parisian rival. Armani is well known for its minimalism and sophisticated style, Versace for its extravangant and ultra-luxurious lines, Gucci for its symbolic chicness and style, Prada for its glitz and glamour, Valentino for its supreme elegance, Dolce & Gabbana for its fantasious and outrageous dresses, Romeo Gigli for its romantic and creative ideas and Moschino for its smart/casual outfits and t-shirts.[1]
Italian fashion is amongst the world's most important fashion designs, such as those of France, Germany, USA, Great Britain and Japan. Fashion has always been an important part of the culture of Italy, and its society. Italian designs began become one of Europe's main trendsetters eversince the 11th–16th centuries, when artistic development in Italy was at its peak. Cities such as Venice, Milan, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. During the 17th–early 20th centuries, Italian fashion lost its importance, and Europe's main trendsetter became France, as French fashion began to become hugely popular, eversince luxury dresses began to be designed for the courtiers of Louis XIV. However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence, the "Italian school" started to compete with the French haute couture, as labels such as Ferragamo and Gucci began to contend with Chanel and Dior. Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th. Both these cities annually compete with other major international centres, such as Paris, New York, London and Tokyo.
Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli,Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara,Fendi, Moschino, Missoni, Benetton and Brioni (fashion), to name a few. Italy also is home to many fashion magazines, such as Grazia, Vogue Italia, Vera, Chi, Gioia and Donna.] Other Italian accessory and jewelry brands, such as Bulgari are amongst the most important in the world. Milanese company Luxottica is currently the world's most successful eyewear company, with a revenue of €5.202 billion (2008),an operating income of €749.8 million (2008) and a profit of €379.7 million. Commercially, Italian Milan-based fashion design is far more successful than its Parisian rival. Armani is well known for its minimalism and sophisticated style, Versace for its extravangant and ultra-luxurious lines, Gucci for its symbolic chicness and style, Prada for its glitz and glamour, Valentino for its supreme elegance, Dolce & Gabbana for its fantasious and outrageous dresses, Romeo Gigli for its romantic and creative ideas and Moschino for its smart/casual outfits and t-shirts.[1]
Italian Fashion Designers
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